Unlimited is in fact limited

Posted on 26 February, 2009 | 1 Comment

Advertising / Marketing

Virgin Mobile - Unlimited SMS'dVirgin Mobile have this AWESOME package that offers “Unlimited SMS’s” on certain packages, startin from R149.00.  That  seems pretty cut and dry right?  I mean what other meaning could “unlimited sms’s” possibly have?

Well, apparently their Unlimited SMS’s services is in fact NOT UNLIMITED!  They limit you to 1000 SMS’s per month.

I am livid that they can blatantly advertise like this and get away with it.  The only place that I can find their terms of usage regarding the Unlimited SMS’s offer is on their website, in the footer links, a little white link stating “SMS fair guide usage”.  Download the Virgin Mobile Unlimited SMS’s Fair Usage guide here

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One Response to “Unlimited is in fact limited”

  1. evl says:
    March 1st, 2009 at 9:09 am

    That sucks, unlimited should really be unlimited.

    The brochure is 8mb, how do they expect anyone in South Africa to download that :/

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